L.A. Times Page Takeover
8 Mar2010
Well looks like it’s finally here: someone took a clue from some digital guys and did a print version of the “page takeover” that’s often done with rich media banner ads. Is this desperation by revenue hungry newspapers? Your thoughts?
Samsung Shakedown
18 Feb2010
Samsung shows that a simple, yet fun campaign engaging users is effective. For their latest phone, B2100 models in Sweden, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone starts vibrating real time and if its gonna fall on the ground or into the aquarium you win it. The site features a few separate camera views. Good shit!
- In: Advertising
- Tags: b2100, samsung, sweden
Webby Awards 2009: Interactive Advertising
12 Feb2010
My picks of the best of the Webby’s 2009 in Interactive Advertising. More to follow.
INTERACTIVE ADVERTISING
- Wario YouTube: http://www.awards.goodbysilverstein.com/2009/wario_youtube/
- BK Collapse Banner: http://wwwawards.cpbgroup.com/awards/2009/wb/bkcollapse.html
- Whopper Virgins: http://wwwawards.cpbgroup.com/awards/2009/wb/bkvirgins.html
- AXE Wake Up Service: http://pieces.bascule.co.jp/2008/axewakeupservice/en/
- Red Bull Flugtag Flight Lab: http://www.redbullflightlab.com/
- MSNBC Visual News Reader: http://msnbcmedia.msn.com/i/msnbc/components/spectra/index.html
- Dark Knight Alternate Reality Game: http://www.alternaterealitybranding.com/whysoserious_webby/
- Nike Football Take it to the next level: http://www.72andsunny.com/awards/08/nfnl_integrated/
- Media Art Lab’s Apple Campaigns: http://mediaartslab.com/awards/webbys_08.html
- Yearbook Yourself: http://archive.collemcvoy.com/webby/yearbookyourself/
- In: Advertising
- Tags: webby awards
On AdWeek reading the article titled, “New Social Gurus” made me laugh out loud. One quote in particular by a self important trumpet blower:
The new Austin, Texas-based entity aims to compete to be lead social media agency for clients, said Joseph Jaffe, founder of Crayon and now “chief interrupter” at Powered. “The market needs this,” said Jaffe. “I don’t believe digital or PR agencies are capable of leading and owning social media.”
First of all…”Chief Interrupter”? Are you fucking SERIOUS? You did not. Secondly, why can’t a digital agency handle Social Media? Since Social Media is a huge part of any digital campaign these days – why would they be completely inadept at a strategy for it? This guy answers why:
Mike Germano, CEO of 14-person social shop Carrot Creative, does work for brands like Crayola. “The digital shop had ownership over good user experience of the Web site,” said Germano. “Now the focus is more on social interactions.”
They really lack the understanding of what a digital agency is about. Do they really think that digital agencies are still doing just web based user experience? That they make only good web sites and banners? Come on now, it’s 2010 get with the program. Social Media isn’t a buzzword that a specific agency can own, nor is its strategies. The only agency no matter who they are what they say they can do that will matter in the end is the one that can create a strategy that brings measurable, track-able, calculable, ROI against social media platforms. Whether you’re called Crayon, or Sharpie, or magic marker or for that matter Chief “Interrupter-Destructor-5000″. The social media “Agencies” that pop up like their dot-com ancestors before them will be AT best small pockets of experimental marketers that try to find ways to sell big words and crazy strategies to clueless clients. The ones that actually know what they’re doing will position themselves for an easy buy out into either a holding company owned agency, or specialized digitally minded one.
An interesting discussion going on at LinkedIn Ad boards. See my thoughts on the topic HERE.
The Lists Post
18 Dec2009
So it’s that time of year where the merrily chiming sleigh bells and ringtones give way to the industries flurry of “Best of..” lists. I’ll save you the trouble and post some here for you.
- In: General
- Tags: 2009, Advertising, best of
BJ’s Picks of the Month
7 Dec2009
It’s been awhile since i did one of these so i’ve probably got some older stuff in here – i just wanted to make sure they got a mention. Enjoy!
Modern Warfare 2 LAUNCHES!
12 Nov2009
I’m a gamer and played competitively with a several top clans in Call of Duty 4: Modern Warfare. So i’m about as excited as everyone else for this game. The game launched with some fanfare and amazing trailer with soundtrack by EMINEM. The game sold 7 million copies within the first 24 hours, expecting to top 10 million for the week. AdAge reported on the findings as well as how the numbers have set the stage for MW2 to be the “biggest entertainment launch of all time“.
I’m a bit skeptical of this as well as the so called “success story” for TBWA\Chiat\Day’s advertising efforts. For one it seems the original advertising campaign that won TBWA the pitch is not even going to be used according to AgencySpy. No doubt that advertising helped but with a title like MW2 where the hype has been built up through the online community for a long time now – ANY advertising would have helped. I don’t think the advertising was good at all for this campaign – i think the title, the success of MW1 and the WOM generated most of the interest.
Halo 3’s “I Believe” and follow up campaign “Veterans” was award winning and much much more powerful advertising than what TBWA did for MW2. I mean it’s honestly quite pathetic. A couple of fat rednecks exchanging banter over the phone about MW2? No game footage? For fucks sake this isn’t Budweiser. With a title as massive and easy to market as MW2 and that’s the spot you come up with? The trailers on YouTube made better spots…Come on guys, you’re making the rest of us look bad, really bad. This is a classic case study of how brand matters. It can even make a shitty ad campaign look good.
P.S. For competitive gamers things don’t look so hot.
TV Spot
Launch Trailer
Modern Warfare 3 Preview Trailer!
Happy Halloween!
2 Nov2009
Happy pumpkin pie, trick or treat, Halloween! I leave you with this funny video…hahaha “I hate Stormtroopers now.”
- In: General
BJ’s Picks of the Week
21 Oct2009
Yes, i decide to rename this because it’s really my opinions about work and definitely people won’t agree with me. But guess what? FUCK YOU I DON’T CARE! (click “read rest of entry” to view the rest because it’s a LONG ASS post.)
WEB
Red Bull Shaun White: http://www.RedBullProjectX.com
HBO Imagine: http://www.hboimagine.com/
Plant Your Idea: http://www.plantandinspire.org/plantyourideas/#/Landing/
Korea Tourism to China: http://www.taibangle.net/
Samsung Vancouver: http://www.samsung.com/ca/aboutsamsung/vancouver2010/
TV
Audi: Intelligently Combined
Agency: Kempertrautmann, Hamburg
McDonalds Favourites
Agency: Leo Burnett
BJ: Even though this kinda reminds me of the VB Brew “The Regulars” TV spot where they’re saying there’s a beer (or McDonalds) for everyone, i still think the dialog, cadence and poem is quite nice.
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