Coca-Cola: Happiness is Home

30 Jan
2012

“Where will happiness strike next” is answered with this video about three overseas Filipinos who haven’t seen their family in a long time.  Dubbed “The OFW Project” Coke sent them home for Christmas, the first time in many years.  This is a tear jerker!  I think Coca-Cola would be a great client to work for.  The creative brief must read something like: “Make us an ad that will bring smiles to people’s faces”, because these Happiness ads have a knack for doing just that.  Well done!

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Coca-Cola Portugal: Rivalry Wallet

30 Jan
2012

In line with Coke’s random acts of happiness via the Happiness campaign, Portugal agency O escritório, dropped wallets with soccer tickets from rival teams in stores and hidden camera style filmed the people who returned it (95%).  They awarded the honest people with a ticket to the game and (obviously) free Coca-Cola.  I wonder if they also offered Diet as well…oh this idea reminded me somewhat of the Honest Tea campaign, another good one.

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Audi: Vampire Party

30 Jan
2012

Agency Venables Bell + Partners rides the Twilight vampire fetish with this spot highlighting Audi’s LED headlights being like daylight.  Great idea and good production value here.  I would change the final scene to have him vaporize right after the cut where he looks back at the Audi and realizes it’s the headlights…right after that “oh shit” look on his face.

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Greenpeace: Ghost Birds

30 Jan
2012

Publicis Mojo Auckland, does an awareness integrated campaign for Greenpeace to bring awareness to the possible impact of opening NZ waters to deep sea oil drilling by using the recent tragic accident of the oil spill of Rena. The campaign used a dead baby penguin killed by the oil spill to make oil blot posters which they put up and sent around.  Powerful message, great choice of music and kudos to integrating mobile.

Here is the video case study showing the making of:

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ESPN: Shake On It

30 Jan
2012

Agency Wieden + Kennedy, New York (they’re so hot right now) show they’re not just a Nike/Old Spice trick pony with this recent spot for ESPN with their tagline, “It’s Not Crazy, It’s Sports”.  Characteristic of the Sport Center’s tongue in cheek humor, this one talks about the lengths sport fan[atics] (in this case, College Football fans) go to support their team even in the down times. Hilarious…and kinda scary.

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British Heart Foundation: Hard and Fast

30 Jan
2012

I rarely dig celebrity driven ads (they often seem to be used as crutches for lazy/no creative idea) but this one by Grey London is really great.  Vinnie Jones is about a “hard and fast” kinda guy as you’ll ever get (Jason Statham is up there too but he doesn’t have henchmen).  He demonstrates a campaign to educate about hands only CPR from the British Heart Foundation.  Some absolute gems here – throwing the body across the floor (notice the grime streak), the use of “Stayin’ Alive”, the guy that resuscitates, quick shots of his henchmen, and the look Vinnie gives to the guy at the end.  The copywriting and dialog here are Emmy award winning perfect.  There’s a full length version but it kinda blows.  This one is much better…oh and i wonder how long it will take for people to start abusing the Twitter hashtag #hardandfast.

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Fedex: Enchanted Forest

30 Jan
2012

This TV ad by BBDO New York shows how Fedex is getting in on the sustainable / green movement by using electric vehicles and low emission planes.  Of course they don’t give any numbers, facts, or really any concrete reason to believe them.  BUT WHO CARES!  The spot is adorable, the music is slightly nostalgic of some 70′s era commercials, and the point well taken.  The production value by Psyop is huge here with near Pixar quality rendering and animation.  I guessed (correctly) that this was the same studio that did the Coca Cola “Happiness Factory” commercials.  On a side note i guess the idea of the guy “killing”all the sprites and happy fantasy things is a bit of a downer so i guess this spot may be NSFK (Not Safe For Kids).

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Google Chrome: The Web Is What You Make It

30 Jan
2012

True stories are almost always more powerful.  This one for Google Chrome done by BBH Mumbai talks about a successful case involving India’s art of Tanjore.  I like the stop motion feel, and the physical manifestation of the browser as well as the integration of the Google services.  I wouldn’t listen to the music again though, it starts to grate on the ears but fits decidedly well with the spot.  I like how it doesn’t come off as up-selling just a good story done in a creative way.

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Chevy Sonic: Claw Game

26 Dec
2011

Almost everything Gooby Silverstein & Partners does is good shit.  This is no exception…while 3D projection has been around for a while now (and over used in my opinion), the idea to let users interact with the project and get benefits out of it is taking the idea a big step forward.  Obviously something like this generates massive unearned media both social and PR.  The integration with digital, on and offline is seamless here. We’re seeing a slice of the OOH digital future. Great job dudes!

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Google Plus: The Muppets

26 Dec
2011

I haven’t liked a Google TVC since the Chrome ones back in the day.  But you can’t go wrong with The Muppets and you can’t go wrong with the music.  I like it when you don’t need copy or headlines to get your point across.  Simple is best.

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