iambrianjung.com

Simple, but rather liked this TV spot created out of archival footage from the BBC celebrating their 90 year history created by RCKR / Y&R.  Nostalgia.

I used to be profound BMW lover, thinking that Mercedes was for stodgy old foogies with their stiff upper lip, glossy canes who snorted cavier on the boobs of Playboy cover girls.  But with the recent C200K and now the CLA classes, i’m changing my mind.  Mercedes has finally started to become COOL.  Speaking of COOL, this TVC hits all the right marks. Rollingstones, star studded cast, GREAT production values all wrapped up in a nice clever idea.  Building the story only to reveal the (very affordable) price point at the very end – now that’s cool.

OK you all know i’m a fan of W+K but it’s not all roses and plum candies up in here.  This spot, while a good concept, is not executed very well.  I know they went the whole slapstick tacky comedy slip ups because they’re trying to keep it Coke “light hearted”, but i think better choices for the characters would have polished this up more.  Where’s the Pirates and Ninjas???  It would have been better to extend this across different “epic” land / weather areas.  BUT mark my words, Coke is really starting to move on the integration of offline and online media.  Driving people to an interactive piece is what it’s all about.  Different media supporting each other in different ways all engaging the consumer…

VW has had some memorable commercials.  We won’t talk about why most of their TVC’s outside of the SuperBowl suck…but yeah.  Anyways, i thought last year’s “The Bark Side” was terrible but then they followed up with the “Keyless Entry Dog” which was brilliant.  This year it’s a commercial about a dog that acts like a car.  The sound work as well as the guy’s face at several times in the TVC were priceless.  Brilliant, i watched it three six times it was that good.

Tons of random sports cuts?  Check

Bunch of all caps white words flashed in sequence? Check

Sports super stars? Check

Infectiously good BGM? Check

Yup, it’s a Nike commercial.  The only thing i would say is that it’s nice to see sports stars mixed with normal people.  #MakeItCount is a great line and a great campaign idea.  It’s a great way to kick off the New Year resolutions.

Wow another great TVC by Wieden & Kennedy Havas for Nike i mean P&G i mean McDonald’s France. You deserve 5000 calories everyday! Eat junk food because you toil and stress out like everyone else!  YEAH! Jokes aside good production values.

Holy, mother of goats.  Talk about a TVC that could actually GIVE you nightmares rather than show how they take them away. While the production value is high i think they could have made it more obvious that the bag tied to their foot was a TEA BAG (make the teabag shape more obvious, or show it hitting the water first and then sinking slowly rather than the bodies hitting the water first…tough to tell what that is anyways) I also think use some alternative characters to represent the nightmares.  I have never had a nightmare about clowns despite what Hollywood wants you to think.  Maybe a hockey mask on the guy with the chainsaw might be too obvious but i think they went too abstract.  What no zombies??

Agency: Jung Von Matt/Neckar