AdWeek has a write up about Yahoo’s latest “come back from the grave” marketing plan. To spend $100M on an ad campaign re-advertising Yahoo’s personalization services, something that’s been around since 1996. Sure the users haven’t been using it, especially if it’s not easy to – so what makes them think they’ll use it now? [...]
Yep! I got tapped. Don’t you love that word? I see it used so often in press releases announcing recent hires…it’s soooo…kinky. Anyways, read the boring PR at Media Asia part of the Brand Republic. They chopped up the original press release, those clients were only the ones i worked at Javezz, not my key [...]