Samsung shows that a simple, yet fun campaign engaging users is effective. For their latest phone, B2100 models in Sweden, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the [...]
My picks of the best of the Webby’s 2009 in Interactive Advertising. More to follow. INTERACTIVE ADVERTISING Wario YouTube: http://www.awards.goodbysilverstein.com/2009/wario_youtube/ BK Collapse Banner: http://wwwawards.cpbgroup.com/awards/2009/wb/bkcollapse.html Whopper Virgins: http://wwwawards.cpbgroup.com/awards/2009/wb/bkvirgins.html AXE Wake Up Service: http://pieces.bascule.co.jp/2008/axewakeupservice/en/ Red Bull Flugtag Flight Lab: http://www.redbullflightlab.com/ MSNBC Visual News Reader: http://msnbcmedia.msn.com/i/msnbc/components/spectra/index.html Dark Knight Alternate Reality Game: http://www.alternaterealitybranding.com/whysoserious_webby/ Nike Football Take it to the [...]