I have to admit, despite all the hype about the iPad – i was not that impressed or excited, certainly no where close to when the first iPhone or iPhone 3GS hit the scene. As i read more and more about it i realized a couple things: The iPad is not meant to be a [...]
With this video brings to mind a certain movie with zombies and a company called “Umbrella Corp”…but obviously what the video is saying is I AM YOUR FATHER.
I saw this and was stoked on not only how it wasn’t a hard sell, but that it had humor and got it’s message across without wordy headlines. I liked the fact that they didn’t have to build an entire campaign but used word of mouth to generate the press and attention. A great campaign, [...]
Well looks like it’s finally here: someone took a clue from some digital guys and did a print version of the “page takeover” that’s often done with rich media banner ads. Is this desperation by revenue hungry newspapers? Your thoughts?