…hear me RAWR.
Bourne, meet 007, meet Cha. An ex-special agent CHA Tae-shik’s (Won Bin) only connection to the rest of the world is a little girl, Soo-mi, who lives nearby. Her mother, Hyo-jeong smuggles drugs from a drug trafficking organization and entrusts Tae-shik with the product, without letting him know. The traffickers find out about her smuggling [...]
It’s rare to see a social experiment done for a non-consumer brand…although i guess music can be considered a consumable. It’s fitting however that the ever creative boys over at Jung Von Matt came up with this idea. With the best acoustics and world class artists, you can experience music as never before in the [...]
Honest Tea did this social experiment by putting stands of unmanned tea for a dollar and seeing if people were honest enough to pay for it. I totally dig social experiments like these, especially when they did make the scope bigger than just one or two cities. Unfortunately once this thing is out and if [...]
I like this new TVC from Thailand based bank, TMB. No gimmicks, no hard sell (in fact no branding whatsoever until the last frame), and all about telling a great TRUE story. Nothing beats an aspirational true story. Good job!
If you haven’t seen this Award Nominated film by Charles Ferguson i would say WTF go watch ASAP you MOFO. (acronyms FTW) This movie details an accurate and infuriating build up to the Global Financial Crisis and particularly in the US. It also deflates my previous optimism i had in Obama’s Financial Reforms, which if [...]
That Jung Von Matt…he’s so hot right now. This TV spot for Mercedes Benz illustrates its new “pre-safe” feature. Fundamentally it’s no different than those bulbous mirrors that hang over tricky junctions on some streets. It’s like the digital version. It makes total sense. We’ve practically swapped out rearview mirrors for back up cameras so [...]
Although it seems that these “Happiness” stunts aren’t striking very often, when they do they still bring a smile to my face. Coca-Cola marketers are evil though if you think about it. They wrap a sweet gooey message of happiness and good intentions with a pure motive for corporate branding and merchandise. Well ethics aside, [...]
Never mind that Hummus may or may not be Greek at all (Turkish?) in origin, and the Lebanese want to claim it as theirs. Meh. These commercials for a lot of immigrants probably bring to mind an old die hard traditionalist relative…or two. AND that’s what makes them hilarious. Because come on folks, you have [...]
You know, this is a great question, and now that i think about it i’ve kinda always wondered this too. I’m not sure if this ad does anything towards answering this age old question — actually i think it just answers the question with another question…what if cats had opposable thumbs? I’ve never had Cravendale [...]
This is a pretty cool outdoor, rare to see these nowadays — too bad because i really dig creative outdoor work. The billboard is for Gillette and is launched by BBDO New York. The ad itself will be repainted daily to show Jeter getting his 5′oclock shadow and then being shaved clean.