“Where will happiness strike next” is answered with this video about three overseas Filipinos who haven’t seen their family in a long time. Dubbed “The OFW Project” Coke sent them home for Christmas, the first time in many years. This is a tear jerker! I think Coca-Cola would be a great client to work for. [...]
In line with Coke’s random acts of happiness via the Happiness campaign, Portugal agency O escritório, dropped wallets with soccer tickets from rival teams in stores and hidden camera style filmed the people who returned it (95%). They awarded the honest people with a ticket to the game and (obviously) free Coca-Cola. I wonder if [...]
Agency Venables Bell + Partners rides the Twilight vampire fetish with this spot highlighting Audi’s LED headlights being like daylight. Great idea and good production value here. I would change the final scene to have him vaporize right after the cut where he looks back at the Audi and realizes it’s the headlights…right after that [...]
Publicis Mojo Auckland, does an awareness integrated campaign for Greenpeace to bring awareness to the possible impact of opening NZ waters to deep sea oil drilling by using the recent tragic accident of the oil spill of Rena. The campaign used a dead baby penguin killed by the oil spill to make oil blot posters [...]
Agency Wieden + Kennedy, New York (they’re so hot right now) show they’re not just a Nike/Old Spice trick pony with this recent spot for ESPN with their tagline, “It’s Not Crazy, It’s Sports”. Characteristic of the Sport Center’s tongue in cheek humor, this one talks about the lengths sport fan[atics] (in this case, College [...]
I rarely dig celebrity driven ads (they often seem to be used as crutches for lazy/no creative idea) but this one by Grey London is really great. Vinnie Jones is about a “hard and fast” kinda guy as you’ll ever get (Jason Statham is up there too but he doesn’t have henchmen). He demonstrates a [...]
This TV ad by BBDO New York shows how Fedex is getting in on the sustainable / green movement by using electric vehicles and low emission planes. Of course they don’t give any numbers, facts, or really any concrete reason to believe them. BUT WHO CARES! The spot is adorable, the music is slightly nostalgic [...]
True stories are almost always more powerful. This one for Google Chrome done by BBH Mumbai talks about a successful case involving India’s art of Tanjore. I like the stop motion feel, and the physical manifestation of the browser as well as the integration of the Google services. I wouldn’t listen to the music again [...]