Coca-Cola Portugal: Rivalry Wallet

30 Jan
2012

In line with Coke’s random acts of happiness via the Happiness campaign, Portugal agency O escritório, dropped wallets with soccer tickets from rival teams in stores and hidden camera style filmed the people who returned it (95%).  They awarded the honest people with a ticket to the game and (obviously) free Coca-Cola.  I wonder if they also offered Diet as well…oh this idea reminded me somewhat of the Honest Tea campaign, another good one.

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