Agency Wieden + Kennedy, New York (they’re so hot right now) show they’re not just a Nike/Old Spice trick pony with this recent spot for ESPN with their tagline, “It’s Not Crazy, It’s Sports”.  Characteristic of the Sport Center’s tongue in cheek humor, this one talks about the lengths sport fan[atics] (in this case, College Football fans) go to support their team even in the down times. Hilarious…and kinda scary.