…hear me RAWR.
Whether or not people were actually vocal in their dismay at how fake the Febreze commercials appeared, or if it was fabricated to do this project, who knows. Either way again we see how powerful it is when a brand can take critics and turn them into fans. There’s nothing more convincing than seeing people [...]
This is a brilliant little stunt done by Grey 141 out of Brazil that got the users to actually use the product and do it in a fun and memorable way. I’m sure these people won’t forget this, and the brand has now created brand advocates out of real normal people, seems so rare these [...]
While the idea of using jerky stop motion video using various photos superimposed on each other to tell a story is hardly anything new, the execution along with the music and actual photos selected are quite good. The fact that the team spent 6 months simply researching photos on Getty to get the right ones [...]
I like this video demonstrating a recent ambient piece(s) done to market Nissan’s LEAF. The message is simple, without Petrol what will we do with all those gas pumps? This is a good example of a very simple (and maybe even redundant) concept but executed brilliantly. The amount of detail and that the pumps actually [...]
In advertising there is a lot of misconceptions about what a Digital Campaign really is. But how did the digital campaign come to be and how is it evolving now? What does a digital campaign mean today? Find all the answers here.