An article by Brian Morrissey and Andrew McMains over at AdWeek talks about TBWA’s fuck ups in trying to integrate, create, pretty much do anything with digital. Read on after the break.
AdWeek has a write up about Yahoo’s latest “come back from the grave” marketing plan. To spend $100M on an ad campaign re-advertising Yahoo’s personalization services, something that’s been around since 1996. Sure the users haven’t been using it, especially if it’s not easy to – so what makes them think they’ll use it now? [...]
Yep! I got tapped. Don’t you love that word? I see it used so often in press releases announcing recent hires…it’s soooo…kinky. Anyways, read the boring PR at Media Asia part of the Brand Republic. They chopped up the original press release, those clients were only the ones i worked at Javezz, not my key [...]
It’s better than the TBWA\C\D video and the lyrics aren’t half bad. A lot of people hating on this but you know if the interns (assuming they did it out of free will) will put the effort into doing this and editing it when they could…like be skiing or bumping to tunes in their Jeep [...]
2010 Toyota Prius “Harmony” TV Commercial PSFK reports that Toyota is bringing all of its advertising in house by creating two internal marketing entities. The Press Release states: The new companies are being created by TMC as two separate entities so that tasks can become more specialized and functions enhanced, and so that genchi genbutsu [...]
General noteworthy news i stumbled on… Amazon buys Zappos for $850 million Omnicom Takes Big Hits in Q2 Revenue, Profit JWT Absorbs RMG Microsoft Changes ‘Laptop Hunters’ Ad After Apple Complains Burger King Relaunches BK.com Sony, Best Buy’s Latest Sports Sponsorship: Pro Video Gaming Bell Tolls for Gidget, the Taco Bell Chihuahua Barnes & Noble [...]
AdAge reports that despite all the awards CP+B haven’t gained any ground on McDonalds. There is something to be said about the ultimate point of advertising and it seems it’s so easy to lose sight of that. To sit there and laud about how great a creatiev campaign or execution is while losing complete touch [...]
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