Samsung shows that a simple, yet fun campaign engaging users is effective. For their latest phone, B2100 models in Sweden, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the [...]
My picks of the best of the Webby’s 2009 in Interactive Advertising. More to follow.
INTERACTIVE ADVERTISING
Wario YouTube: http://www.awards.goodbysilverstein.com/2009/wario_youtube/
BK Collapse Banner: http://wwwawards.cpbgroup.com/awards/2009/wb/bkcollapse.html
Whopper Virgins: http://wwwawards.cpbgroup.com/awards/2009/wb/bkvirgins.html
AXE Wake Up Service: http://pieces.bascule.co.jp/2008/axewakeupservice/en/
Red Bull Flugtag Flight Lab: http://www.redbullflightlab.com/
MSNBC Visual News Reader: http://msnbcmedia.msn.com/i/msnbc/components/spectra/index.html
Dark Knight Alternate Reality Game: http://www.alternaterealitybranding.com/whysoserious_webby/
Nike Football Take it to the next level: [...]
I’m a gamer and played competitively with a several top clans in Call of Duty 4: Modern Warfare. So i’m about as excited as everyone else for this game. The game launched with some fanfare and amazing trailer with soundtrack by EMINEM. The game sold 7 million copies within the first 24 [...]
Various ad outlets are reporting about a cool bus stop ad talking about Domestic Abuse.
This bus stop ad, recently erected in Hamburg, Germany, changes whether or not someone’s looking at it. Using a built-in camera with eye-tracking technology, it can tell exactly when someone is checking it out.
It uses this to get across an anti-domestic [...]
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