In advertising there is a lot of misconceptions about what a Digital Campaign really is. But how did the digital campaign come to be and how is it evolving now? What does a digital campaign mean today? Find all the answers here.
Why Ad Agencies are alike and unlike Apple It’s 4am and i just finished the Steve Jobs biography. It only took me 4 hours but i wanted to make a quick post before i do a more in-depth review later on. In the final words of the Steve Jobs biography the author, Walter Isaacson, quotes [...]
What does it take to be successful? Is it relationships with people / your network? Is it a healthy work / personal life? Is it money, reputation, ass kissing, good looks, ability, skills, or intelligence? While it can be argued that all of these alone or together contribute to becoming successful, in my mind the [...]
In the wake of Steve Jobs passing a lot of people have been revisiting Apple’s iconic TV commercials. While most agency world people have touted “1984″ as the best Apple has done i beg to differ. Sure 1984 was iconic and redefined the PC market, and historically it is very noteworthy. But in truth 1984 [...]
The last several years i’ve been doing mainly integrated advertising and i’m certain that this is really what it’s all about. A lot of creatives and agencies talk about the “BIG IDEA” but what does that mean really? Well a BIG IDEA is an idea that is media agnostic, engages, and get’s people excited. Any [...]
An excellent discussion on LinkedIn about the differences between Ogilvy and Bernbach. The topic leads with this: The 1960s creative revolution was spawned by Bill Bernbach and his agency, Doyle Dane Bernbach. Much of the creative talent that led the business in New York for the next 10–20 years at one point or another passed [...]
A recent blog post on Campaign Asia by Jonathan Sanchez talks about the creative brainstorm. Perhaps i’m not as vehemently opposed to brainstorms. I have to say i quite agree with him. Why is it that for some reason in the creative field everyone thinks our job is easy, and that anyone can do it? [...]
Add the recent Gap logo redesign to the list of epic logo redesign FAILURES. AdFreak has a nice post taking a look at 30 recent logo designs. I weigh in on the good and bad…because you know you want it. I’ve weighed in on most of the logos here, the ones i haven’t means i [...]
On AdWeek reading the article titled, “New Social Gurus” made me laugh out loud. One quote in particular by a self important trumpet blower: The new Austin, Texas-based entity aims to compete to be lead social media agency for clients, said Joseph Jaffe, founder of Crayon and now “chief interrupter” at Powered. “The market needs [...]
An interesting discussion going on at LinkedIn Ad boards. See my thoughts on the topic HERE.
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