It would have been nice also if this were tied into some type of local promotion/giveaways(L.A.)where every 100th paper had two Alice in Wonderland themed movie tickets or a special theme tour over at CityWalk… something of that nature to really help drive home the story and overall moviegoer morale towards this movie. Oh dear…I’ve said too much.

Certainly there is a need for Carrot’s services. I’m not disavowing the need for specialist shops at all. Definitely there will be some that stand above the rest and really create a business model that can be centered around social media. After all, that’s how the digital agency came about. They are going through a transformation phase themselves from creating great looking flash, 3D driven sites to digital agencies that can map out full digital strategies. Names like Firstborn, Big Spaceship, Barbarian Group come to mind. They’re in mid-transition but haven’t made that final leap yet – leaps that an agency like R/GA have. But if you think that social media and the strategies themselves are proprietary to specialist shops only – that’s a false and naive hope. Digital agencies are already full out in social media and are hiring or absorbing that knowledge into their capabilities. Digital specialists consider social media part of their portfolio of skillsets that they bring. It’s not an isolated or specialized skillset (like CRM or PR) as you might think. Any start up company will look and feel different than a non-start up company. That goes for ad and non-ad alike. There are some smaller boutique creative and interactive shops that are still quite well known, maintain that nimble family-intimate orientated vibe, yet do amazing work. North Kingdom, and Odopod are just two that come to mind.

If we’re talking about reality here the real reality is that agencies and clients still view Social Media as tools like Twitter, Facebook, etc. You and I know that’s wrong. Social Media is really a communications strategy to engage brands in multi-level conversations with people. It’s a holistic view on social brand engagement. But until the client and the industry can see a consistent model that provides proven ROI, that shallow thinking will continue to perpetuate. When the industry sees consistent reports of Social Media agencies being awarded multimillion dollar “Social Media AOR” titles and when these Social Media agencies start winning awards is when i think you can confidently say that you’ve “made it”. Until then it’s experimenting and hit and miss tactics.

But the reality in New York there has been a need for our services among the largest AD & PR agencies in the world. Therefore there is an opportunity for our services and our agency.

I am a Startup guy myself so we look and digital different then AD Digital.

Next time you are in NY feel free to come over to our office talk digital and grab a beer.

This happens 100’s of times across the world in television each day.

Source? 3.5 years in Television and working with on-air production crews.

If NBC wanted to do something, it should probably have addressed its lackluster content and lineup that they’ve been pushing over the years. Reality Sci-Fi? what were they thinking?