I found an article talking about the success that Kia has found with it’s latest TV commercials and branding. Done by US boutique creative shop, David&Goliath the TVC does a great job of capturing the style, the benefits of the car, and appealing to the target audience. No wonder that Kia has found sales spike, [...]
Well looks like it’s finally here: someone took a clue from some digital guys and did a print version of the “page takeover” that’s often done with rich media banner ads. Is this desperation by revenue hungry newspapers? Your thoughts?
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