In advertising there is a lot of misconceptions about what a Digital Campaign really is. But how did the digital campaign come to be and how is it evolving now? What does a digital campaign mean today? Find all the answers here.
Nike continues to stay with their “Just do it” branding rather successfully while Adidas has never really managed to come up with something better than their iconic “Impossible is Nothing.” In my opinion they should never have left it. “Impossible is Nothing” was reaching near iconic branding and was a close competitor to “Just do [...]
The last several years i’ve been doing mainly integrated advertising and i’m certain that this is really what it’s all about. A lot of creatives and agencies talk about the “BIG IDEA” but what does that mean really? Well a BIG IDEA is an idea that is media agnostic, engages, and get’s people excited. Any [...]
Honest Tea did this social experiment by putting stands of unmanned tea for a dollar and seeing if people were honest enough to pay for it. I totally dig social experiments like these, especially when they did make the scope bigger than just one or two cities. Unfortunately once this thing is out and if [...]
I like this new TVC from Thailand based bank, TMB. No gimmicks, no hard sell (in fact no branding whatsoever until the last frame), and all about telling a great TRUE story. Nothing beats an aspirational true story. Good job!
So it’s that time of year where the merrily chiming sleigh bells and ringtones give way to the industries flurry of “Best of..” lists. I’ll save you the trouble and post some here for you. AdWeek Media “Best of the 2000′s” The 2009 Creativity Awards Report Contagious “Most Contagious of 2009″ Mashable’s “Social Media Awards [...]
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