…hear me RAWR.
Why Ad Agencies are alike and unlike Apple It’s 4am and i just finished the Steve Jobs biography. It only took me 4 hours but i wanted to make a quick post before i do a more in-depth review later on. In the final words of the Steve Jobs biography the author, Walter Isaacson, quotes [...]
The last several years i’ve been doing mainly integrated advertising and i’m certain that this is really what it’s all about. A lot of creatives and agencies talk about the “BIG IDEA” but what does that mean really? Well a BIG IDEA is an idea that is media agnostic, engages, and get’s people excited. Any [...]