Nike continues to stay with their “Just do it” branding rather successfully while Adidas has never really managed to come up with something better than their iconic “Impossible is Nothing.” In my opinion they should never have left it. “Impossible is Nothing” was reaching near iconic branding and was a close competitor to “Just do [...]
Where to start? Nike + Just do it have for so long set the bar for how a brand should be (for better or worse) in our industry. From every ad we see to the origins of Nike itself, to the iconic tagline, have defined and cajoled the raw emotions of what it means to [...]
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