I saw this and was stoked on not only how it wasn’t a hard sell, but that it had humor and got it’s message across without wordy headlines. I liked the fact that they didn’t have to build an entire campaign but used word of mouth to generate the press and attention. A great campaign, [...]
AdAge reports:
…that Heineken has taken creative duties on its flagship Heineken and Heineken Premium Light brands, previously handled by Wieden & Kennedy’s Portland, Ore., office, and placed them up for grabs between Wieden’s New York office and Manhattan hubs of three agencies it has worked with previously: StrawberryFrog, TBWA/Chiat/Day and Euro RSCG.
Heineken spokes people claim [...]
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