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	<title>iambrianjung.com &#187; heineken</title>
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	<description>...hear me RAWR.</description>
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		<title>Heineken Italy Activation</title>
		<link>http://iambrianjung.com/rant/2010/03/16/heineken-italy-activation/</link>
		<comments>http://iambrianjung.com/rant/2010/03/16/heineken-italy-activation/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 02:26:28 +0000</pubDate>
		<dc:creator>Brian Jung</dc:creator>
				<category><![CDATA[Random Cool Shizznat]]></category>
		<category><![CDATA[ac milan]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[real madrid]]></category>

		<guid isPermaLink="false">http://iambrianjung.com/rant/?p=283</guid>
		<description><![CDATA[I saw this and was stoked on not only how it wasn&#8217;t a hard sell, but that it had humor and got it&#8217;s message across without wordy headlines.  I liked the fact that they didn&#8217;t have to build an entire campaign but used word of mouth to generate the press and attention.  A great campaign, [...]]]></description>
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		<title>Heineken wants an Agency in their Backyard</title>
		<link>http://iambrianjung.com/rant/2009/06/07/heineken-wants-an-agency-in-their-backyard/</link>
		<comments>http://iambrianjung.com/rant/2009/06/07/heineken-wants-an-agency-in-their-backyard/#comments</comments>
		<pubDate>Sun, 07 Jun 2009 11:12:03 +0000</pubDate>
		<dc:creator>Brian Jung</dc:creator>
				<category><![CDATA[Discussion & Debate]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[nyc]]></category>

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		<description><![CDATA[AdAge reports:
&#8230;that Heineken has taken creative duties on its flagship Heineken and Heineken Premium Light brands, previously handled by Wieden &#38; Kennedy&#8217;s Portland, Ore., office, and placed them up for grabs between Wieden&#8217;s New York office and Manhattan hubs of three agencies it has worked with previously: StrawberryFrog, TBWA/Chiat/Day and Euro RSCG.
Heineken spokes people claim [...]]]></description>
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